Eszter Aron grew up between her grandfather's tailoring shop and her mother's textile fairs in Budapest, then took over the atelier of Hungary's biggest apparel brand while still a student. She launched AERON in 2012 with a brief that hasn't shifted: timeless tailoring, technical leather and a 'ZERO' line of knit staples, made with waste-reducing processes. Stocked at Harrods, Galeries Lafayette and Bergdorf Goodman, AERON is the most internationally visible Hungarian label after Nanushka and quietly defines minimalist Central European luxury.
Timeline4
2012—2021·9 yrs
- 2012
AERON founded in Budapest
Hungarian designer Eszter Aron launches AERON with a focus on sustainable leather alternatives.
- 2016
Paris Fashion Week debut
AERON presents its first runway show during Paris Fashion Week.
- 2018
LVMH Prize semifinalist
The brand is selected as a semifinalist for the LVMH Prize for Young Designers.
- 2021
Net-a-Porter global launch
AERON expands distribution through Net-a-Porter and Matches, reaching a global audience.
