AIREI

AIREI was founded in 2020 in Los Angeles by American designer Drew Curry as a contemporary luxury menswear brand specifically focused on what Curry described as 'a deliberately-Americana-and-Japanese-craft-hybrid contemporary-luxury menswear vocabulary anchored to natural-fibre fabric production and small-batch American manufacturing.' The brand has been one of the defining post-2020 American-anchored 'craft-luxury-menswear' brands. The AIREI vocabulary settled around several recurring elements: deconstructed Japanese-cotton-and-natural-indigo-dyed denim with deliberately-Americana-and-Japanese-craft-hybrid construction, the brand's iconic AIREI Lucy Jacket (a defining contemporary-luxury workwear-derived overshirt product), heavyweight hand-finished American-cotton-and-Japanese-mill-fabric ready-to-wear, deliberately-architectural cotton-and-linen tailored separates, and a colour palette anchored to natural-indigo, washed-cream, oxblood, ecru, washed-charcoal, plus the brand's recurring use of natural-undyed and traditional-Japanese-dye colour combinations. Production is split between Los Angeles workshops and Japanese fabric-mill partnerships. The brand is independent and held by Curry. AIREI operates flagship retail in Los Angeles (the brand's home flagship) plus international wholesale through SSENSE, MR PORTER, MATCHES, Dover Street Market, the broader US-and-European luxury menswear specialty retailers, Beams Plus, and a curated set of contemporary-luxury-menswear specialty retailers globally. The brand has been one of the most quietly disciplined post-2020 American-anchored 'Americana-Japanese-craft-hybrid-luxury' brands.