Alo Yoga

Alo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge as a contemporary luxury athleisure brand specifically focused on what the founders described as 'a deliberately-LA-yoga-studio-anchored alternative to the broader Lululemon athleisure category.' The brand has been one of the defining post-2007 LA-anchored 'contemporary-luxury-athleisure' brands, with the deliberately-yoga-studio-aesthetic visual culture and the brand's celebrity-influencer-anchored marketing voice anchoring the broader brand cultural position. The Alo Yoga vocabulary settled around several recurring elements: technical-fabric yoga leggings and athletic tops (the brand's defining product category since 2007), the brand's iconic Alo High-Waist Airbrush Legging programme, the long-running Alo Move yoga-content subscription platform, deconstructed cotton-and-technical-fabric athletic separates, the iconic Alo Sport bra-and-tank programme, and a colour palette anchored to washed-black, washed-navy, oxblood, ecru, plus the brand's recurring use of saturated electric-blue, butter-yellow, and the iconic Alo-Yoga-aesthetic accent combinations. The brand is owned by Color Image Apparel, Inc. (the broader US athletic-apparel manufacturer that has been the brand's manufacturing-and-distribution parent since launch). Alo Yoga operates approximately 100 retail flagship stores globally — anchored to Beverly Hills (the brand's home flagship), New York (Manhattan), Miami, plus international flagships in London, Paris, Tokyo, Hong Kong, Seoul, Sydney, plus extensive wholesale through SSENSE, Net-a-Porter, Mytheresa, Bergdorf Goodman, the major US-and-European luxury department stores, and a substantial Asian-luxury-customer distribution network. The brand has been one of the defining post-2007 LA-anchored contemporary-luxury-athleisure brands.