CALMAR
Brands
Awake NY
Emerging Independent

Awake NY

Country
United States
Founded
2012
Founder
Angelo Baque
awakeny.com@awakenyofficialawakenyofficial
Brand profile coming soon. We're researching the full story.

Timeline

  1. 2012

    Founded by Angelo Baque

    Former Supreme brand director Angelo Baque starts Awake NY as a side project celebrating NYC and immigrant heritage.

  2. 2018

    Full-time independent brand

    Baque leaves Supreme; Awake NY becomes his primary creative focus.

  3. 2020

    BLM activism

    Baque positions Awake NY publicly within Black Lives Matter; brand collaborations channel proceeds to NYC nonprofits.

  4. 2022

    Tommy Hilfiger collaboration

    Awake NY × Tommy Hilfiger capsule brings independent NYC brand into mainstream American sportswear.