Double Rainbouu

Country

Australia

Price

Contemporary

Founded

2016

Founder

Mikey Nolan & Toby Jones

doublerainbouu.com @doublerainbouu

Two former Ksubi art directors—Mikey Nolan and Toby Jones—launched Double Rainbouu out of Sydney in 2016 with one product category: the Hawaiian shirt, redrawn for what the brand calls 'beach baes and pool punks'. Saturated psychedelic prints, technical fabrics and a punk-meets-resortwear pose earned Nolan the 2019 Australian Fashion Laureate for Best Menswear and put Double Rainbouu into Mr Porter, SSENSE and the wardrobe of every Bondi-to-Brooklyn creative who refuses to dress like an adult on holiday.

Timeline3

2016—2020·4 yrs

2016
Double Rainbouu launched in Sydney
Mikey Nolan and Toby Jones launch Double Rainbouu as an 'anti-resort' Hawaiian shirt brand reimagining tropical menswear.
2018
International stockists
The brand enters key international retailers including Mr Porter and Selfridges, signalling global momentum.
2020
Sydney showroom opens
Double Rainbouu opens a Sydney showroom doubling as a community space, anchored in surf-club culture.

2016
Double Rainbouu launched in Sydney
Mikey Nolan and Toby Jones launch Double Rainbouu as an 'anti-resort' Hawaiian shirt brand reimagining tropical menswear.
2018
International stockists
The brand enters key international retailers including Mr Porter and Selfridges, signalling global momentum.
2020
Sydney showroom opens
Double Rainbouu opens a Sydney showroom doubling as a community space, anchored in surf-club culture.