Emerging Independent
FROLOV
Ivan Frolov designed his first dress at fourteen and showed his debut collection at Ukrainian Fashion Week in 2014 while still an engineering student. From a Kyiv atelier he built FROLOV—couture-to-wear corsetry, sheer tops and crystal-embroidered lingerie-as-outerwear that Beyonce, Dua Lipa, Sam Smith and Rita Ora have all worn. The anatomical-heart logo became a wartime symbol after 2022, when Frolov pivoted part of the studio to manufacturing equipment for Ukrainian soldiers while continuing to show on Paris and London schedules.
Timeline4
2015—2024·9 yrs
- 2015
FROLOV Founded in Kyiv
Ivan Frolov launches FROLOV in Kyiv, focused on bridal-adjacent eveningwear and corsetry.
- 2018
Pop Star Adoption
Beyoncé and Lady Gaga wear FROLOV in editorials and performances, lifting the brand internationally.
- 2022
Wartime Resilience and Paris Show
Despite the war in Ukraine, FROLOV stages a poignant Paris Fashion Week presentation focused on resilience.
- 2024
International Wholesale and Press
FROLOV becomes the most internationally visible Ukrainian fashion brand, stocked across global luxury retailers.
