CALMAR
Brands
Fucking Awesome
Skate

Fucking Awesome

Country
United States
Founded
2001
Founder
Jason Dill
fuckingawesome.com@fuckingawesome

Brand Story

Fucking Awesome (also known simply as FA due to the use of the expletive fuck in the business's full name) is an American skateboard company and streetwear brand. FA was created by professional skateboarders Jason Dill and Anthony Van Engelen. FA has collaborated with brands like Vans, Adidas, and Independent Trucks. FA has a sister brand called "Hockey." FA is close to Hockey, and the brand often releases video parts using both sets of teams.

Excerpted from the brand's official website.

Timeline

  1. 2001

    Founded by Jason Dill and Anthony Van Engelen

    Skaters Dill and AVE found Fucking Awesome with a confrontational, hand-drawn graphic aesthetic.

  2. 2010

    Hockey sister brand launches

    FA's edgier sister brand Hockey starts, sharing team and creative direction.

  3. 2017

    Supreme "war"

    Public feud over team poaching becomes one of skate culture's most publicized rivalries.

  4. 2020

    Vans collaboration

    FA × Vans signature pro models for AVE and Dill define skate-shoe fashion crossover.