Heritage Streetwear
HUF
Country
United States
Founded
2002
Founder
Keith Hufnagel
Brand Story
Started as a multi-brand skate shop in San Francisco before launching its own line. Known for the Plantlife sock and tightly drawn skate-meets-streetwear graphics.
Timeline
- 2002
Founded in San Francisco
Skateboarder Keith Hufnagel opens HUF as a multi-brand skate boutique on Hayes Valley.
- 2003
First in-house line
HUF launches its own clothing and accessories, expanding beyond retail curation.
- 2009
Plantlife sock launches
Cannabis-leaf print socks become an iconic crossover product between skate and streetwear.
- 2020
Keith Hufnagel's death
Founder dies from brain cancer at 46; the brand continues under his vision.