Streetwear
Huffer
New Zealand's longest-running streetwear institution started in 1997 when snowboarder Steve Dunstan and skateboarding design student Daniel Buckley wanted board-sports clothes built for alpine conditions that didn't exist locally. The two reinvested everything, working weekend jobs to keep Huffer alive, and turned puffer jackets, hoodies and graphic tees into a national wardrobe. Buckley exited in 2012; Dunstan has continued to scale Huffer to roughly a dozen own-brand stores across NZ and Australia, making it the country's defining homegrown streetwear label at twenty-five years and counting.
Timeline4
1997—2017·20 yrs
- 1997
Founded by Dunstan & Buckley
Steve Dunstan and Daniel Buckley found Huffer in Wellington, building New Zealand's most prominent streetwear brand.
- 2002
Auckland Flagship
Huffer opens its Auckland flagship store, anchoring its retail expansion across New Zealand and into Australia.
- 2010
Snow Outerwear Line
Huffer expands into snow outerwear, becoming a defining label for New Zealand's resort and freestyle scene.
- 2017
20th Anniversary
Huffer celebrates 20 years with archival capsules and reissues of its early signature graphics.
