Brand Story
Loewe S.A. ( loh-EV-ay, Spanish: [loˈeβe], German: [ˈløːvə] ; stylized as LOEWE) is a Spanish luxury fashion house specialising in leather goods, clothing, perfumes and other fashion accessories. Founded in 1846 in Madrid, Loewe has been part of the conglomerate LVMH since 1996; it continues to be LVMH’s oldest luxury fashion house. The company was established in Madrid in 1846 by fashion designer Enrique Loewe. By the early 20th Century, many notable people took great interest in Loewe and Queen Victoria Eugenie became a regular customer. In 1905, Alfonso XIII granted them the Royal Warrant of Appointment and thus Loewe became Purveyor of the Royal Household of Spain. The company quickly grew in popularity and was promoted by figures such as Ernest Hemingway, Ava Gardner, Rita Hayworth, Marlene Dietrich and Sophia Loren amongst others.
Timeline
- 1846
Founded in Madrid as leather workshop
Madrid leather artisans found Loewe as a luxury leather-goods workshop.
- 1939
Spanish royal warrant
Loewe granted official supplier status to the Spanish royal household.
- 1996
LVMH acquires Loewe
LVMH buys the Spanish house, beginning its luxury-conglomerate era.
- 2013
Jonathan Anderson appointed
JW Anderson takes Loewe creative direction; transforms it into one of luxury's most-watched houses.
- 2025
Jack McCollough and Lazaro Hernandez (Proenza Schouler) take over
Anderson departs to Dior; Proenza Schouler duo takes Loewe creative direction.
