Brand Story
Loro Piana S.p.A. is an Italian luxury brand specialized in textile manufacturing and ready-to-wear clothing headquartered in Milan. Since its start as a merchant of cashmere, vicuña, linen and merino fabrics, Loro Piana expanded to design knitwear, leather goods, footwear and related accessories. It was founded in 1924 by Pietro Loro Piana, an Italian engineer, in the Quarona commune of Piedmont. Since 2013, the company has been majority-owned by LVMH, a French multinational fashion conglomerate. Loro Piana is one of the largest purveyors of cashmere in the world.