CALMAR
Brands
Off-White
High Fashion Streetwear

Off-White

Country
Italy
Founded
2012
Founder
Virgil Abloh

Brand Story

Virgil Abloh's Milan house bridged streetwear and fashion week. The quotation-mark device and industrial details defined a decade of design.

Timeline

  1. 2012

    Pyrex Vision launched

    Virgil Abloh's first project — reprinted Ralph Lauren rugby shirts with screenprinted graphics. Sets the conceptual stage for Off-White.

  2. 2013

    Off-White founded in Milan

    Abloh founds Off-White c/o Virgil Abloh, debuting at Pitti Uomo 2014.

  3. 2017

    Nike "The Ten"

    Off-White × Nike deconstruction series releases. Defines the next decade of sneaker collaboration aesthetic.

  4. 2018

    Abloh appointed at LV men's

    Virgil becomes LV menswear director — Off-White remains separate.

  5. 2021

    LVMH majority stake

    LVMH acquires 60% of Off-White from Abloh and Andrea Grilli.

  6. 2021

    Virgil Abloh dies

    Abloh dies of cardiac angiosarcoma at age 41.

Related News