Skate

Polar Skate Co.

Country

Sweden

Founded

2011

Founder

Pontus Alv

Brand Story

Pontus Alv's Malmö-based brand fuses skate functionality with art-school aesthetics. Big Boy pants spawned an entire silhouette movement.

2011
Founded by Pontus Alv in Malmö
Swedish pro skater Pontus Alv founds Polar with an arthouse aesthetic distinct from US skate brands.
2013
I Like It Here Inside My Mind video
Pontus Alv's full-length video blends skate footage with experimental film aesthetics.
2016
Big Boy pants launch
Oversized cargo pants become a defining silhouette for late-2010s skate fashion.
2022
Nike SB Dunk collaboration
Polar × Nike SB Dunk Low becomes the most hyped SB release of the year.