CALMAR
Brands
Pronounce
Chinese

Pronounce

Country
China
Founded
2016

Brand Story

Pronunciation is the way in which a word or a language is spoken. In American Sign Language, pronunciation describes how a sign is constructed. This may refer to generally agreed-upon sequences of sounds used in speaking a given word or all language in a specific dialect—"correct" or "standard" pronunciation—or simply the way a particular individual speaks a word or language. Words' pronunciations can be found in reference works such as dictionaries. General-purpose dictionaries typically only include standard pronunciations, but regional or dialectal pronunciations may be found in more specific works. Orthoepy is the study of the pronunciation of a language. A word can be spoken in different ways by various individuals or groups, depending on many factors, such as: the duration of the cultural exposure of their childhood, the location of their current residence, speech or voice disorder…

Timeline

  1. 2016

    Founded by Yushan Li and Jun Zhou in Shanghai

    Central Saint Martins-trained designers Li and Zhou launch Pronounce, bridging Chinese craft and contemporary menswear.

  2. 2018

    Milan Fashion Week debut

    Pronounce becomes one of the first Chinese brands invited to Milan Fashion Week men's calendar.

  3. 2020

    LVMH Prize finalist

    Pronounce becomes the first Chinese brand to reach LVMH Prize finals.