Brand Story
Pronunciation is the way in which a word or a language is spoken. In American Sign Language, pronunciation describes how a sign is constructed. This may refer to generally agreed-upon sequences of sounds used in speaking a given word or all language in a specific dialect—"correct" or "standard" pronunciation—or simply the way a particular individual speaks a word or language. Words' pronunciations can be found in reference works such as dictionaries. General-purpose dictionaries typically only include standard pronunciations, but regional or dialectal pronunciations may be found in more specific works. Orthoepy is the study of the pronunciation of a language. A word can be spoken in different ways by various individuals or groups, depending on many factors, such as: the duration of the cultural exposure of their childhood, the location of their current residence, speech or voice disorder…
Timeline
- 2016
Founded by Yushan Li and Jun Zhou in Shanghai
Central Saint Martins-trained designers Li and Zhou launch Pronounce, bridging Chinese craft and contemporary menswear.
- 2018
Milan Fashion Week debut
Pronounce becomes one of the first Chinese brands invited to Milan Fashion Week men's calendar.
- 2020
LVMH Prize finalist
Pronounce becomes the first Chinese brand to reach LVMH Prize finals.