Proudrace

Proudrace was founded in Manila in 2012 by Rik Rasos and Pat Bondoc as an independent ready-to-wear label drawing on the city's underground music, skate and queer scenes, with playful distortions of proportion and traditional Filipino dress codes as its calling cards. Worn by BTS and stocked into 16 countries, the label became the first Filipino brand named an Adidas global collaborator in 2025, releasing a 'Choc Nut'-colored reimagining of Kareem Abdul-Jabbar's Jabbar silhouette featuring vintage postage-stamp graphics. Coverage spans Vogue Philippines, Esquire, Preview and Garage, and Rasos is now the de facto spokesperson for contemporary Filipino fashion abroad.