Brand Story
Deluxe Distribution is an Ermico Enterprises, Inc.-owned American skateboarding company founded in 1986 with limited partner Brian Ware in San Francisco. Deluxe was formed to distribute the Beware Record label, and other small record labels popular with skateboarders, along with Thunder Trucks and Supercush Bushings. Deluxe distributes six skateboard brands and owns DLXSF, a retail outlet.
Excerpted from the brand's official website.