Brand Story
Italian house famous for compass badge and ice-dye experiments. Subculture saturated in UK casual scene before global expansion under Moncler.
Timeline
- 1982
Founded by Massimo Osti
Italian designer Massimo Osti founds Stone Island as a sub-line of C.P. Company.
- 1989
Sintex jacket reaches UK casuals
Italian casuals subculture in UK football terraces adopts Stone Island as their uniform.
- 1996
Ice Jacket released
Thermosensitive jacket changes color with temperature — defining technical-fashion piece.
- 2020
Acquired by Moncler
Moncler buys Stone Island for €1.15B, expanding the Italian luxury sportswear group.
