CALMAR
Brands
The Hundreds
Heritage Streetwear

The Hundreds

Country
United States
Founded
2003
thehundreds.com@thehundredsTheHundreds

Brand Story

Founded in Los Angeles by Bobby Hundreds and Ben Shenassafar. Built on long-form blog content years before content marketing became standard.

Timeline

  1. 2003

    Founded in Los Angeles

    Bobby Hundreds (Bobby Kim) and Ben Shenassafar found The Hundreds as a streetwear brand with a blog-first content strategy.

  2. 2008

    First LA flagship opens

    Rosewood Avenue store opens, becoming a hub for LA's emerging streetwear community.

  3. 2012

    Adam Bomb logo era peaks

    Bobby's bomb-character icon becomes one of streetwear's most recognizable mascot logos.

  4. 2018

    Acquired by Iconix Brand Group

    Iconix acquires The Hundreds, providing scale; founders stay creative leads.