Japanese
Undercover
Country
Japan
Founded
1990
Founder
Jun Takahashi
Brand Story
A cover in foreign, military or police human intelligence or counterintelligence is the ostensible identity and role or position in an infiltrated organization assumed by a covert agent during a covert operation.
Timeline
- 1990
Founded by Jun Takahashi
Bunka Fashion College graduate Jun Takahashi co-founds Undercover with Hiroshi Fujiwara, channeling punk-DIY aesthetics.
- 1993
Nowhere store with NIGO
Takahashi and NIGO open Nowhere in Ura-Harajuku — BAPE and Undercover both launch from this space.
- 2002
Paris Fashion Week debut
Undercover's Scab show at Paris Fashion Week brings Tokyo avant-garde to global audience.
- 2014
Nike Gyakusou running line
Ongoing Takahashi × Nike running-focused capsules continue through the 2020s.