High Fashion Streetwear
Vetements
Country
Switzerland
Founded
2014
Brand Story
VETEMENTS (from vêtements [vɛtmɑ͂]; French for "clothes") started in 2014 as a Swiss-French luxury fashion house and "design collective" founded by Georgian fashion designers Demna Gvasalia and Guram Gvasalia. The brand experienced near-immediate success, with Demna being hired to Balenciaga after only three collections at Vetements. In 2019, Demna left the brand. Guram Gvasalia is the current Creative Director.
Excerpted from the brand's official website.
Timeline
- 2014
Founded by Gvasalia brothers
Demna Gvasalia and Guram Gvasalia found Vetements in Zürich as a collective of fashion-school friends.
- 2015
DHL T-shirt becomes meme
Hijacked DHL shipping shirt retails at €245, sells out, defines the brand's logo-irony era.
- 2015
Demna joins Balenciaga
Demna becomes Balenciaga creative director while continuing at Vetements.
- 2019
Demna leaves Vetements
Demna departs to focus on Balenciaga; Guram takes over creative direction.
- 2022
Brand relaunch with Guram
Vetements relaunches with Guram as sole creative head, refining the meme-era aesthetic.
