Adidas Samba Hits Three-Year Sales High

Adidas Originals' Samba — once a niche indoor soccer shoe — continues a cultural resurgence sparked in 2022. The leak indicates that Samba units now outpace Stan Smith and Superstar combined in the European wholesale channel. Analysts attribute the surge to coordinated celebrity placement (Bella Hadid, Pamela Anderson, Harry Styles) and the brand's pull-back from Yeezy following the Kanye West split.