Inside SadBoi's Latest Music Video Complete With Custom I.AM.GIA Looks

SadBoi is stepping into a bold new era, and she's doing it in custom I.AM.GIA. The musician's latest music video for her track "Money Talks" marks a significant shift in both her visual identity and creative direction. Created in partnership with the cult-favorite label, the project features a fully bespoke wardrobe designed exclusively for the release.

The collaboration came together organically through ongoing conversations between SadBoi and the brand, whose unapologetically feminine, disruptive aesthetic felt like a natural fit for the artist's next chapter. Known for pushing a rebellious kind of hyper-femininity, I.AM.GIA mirrors the energy SadBoi is fully embracing: playful, chaotic and entirely self-directed.

"This video feels like the first time I've fully let myself lean into chaos without trying to clean it up or ironically perform for other people," SadBoi shared. "The clothes became a huge part of telling that story."

Visually, the project rejects polished perfection in favour of something messier and more emotionally charged. Glitter smeared eyes become a recurring symbol throughout the video as a reminder that joy and freedom can still exist within unraveling moments.

"Nothing about I.AM.GIA feels apologetic or compromising, and that really mirrors where I'm at creatively right now." She added, "After a few conversations, we realised we were both drawn to the same archetype of woman, someone who knows what she wants and feels confident within herself."

Check out the music video here and head to the I.AM.GIA website to shop the vibe.

In other news, check out EMPATH's latest collection channeling spontaneous travel.