the hyundai seoul

The Hyundai Seoul is the Seoul flagship of Hyundai Department Store, the Korean department store chain founded in 1971 by Hyundai Group as part of the broader Hyundai conglomerate retail operation. The brand operates flagship locations across Seoul including The Hyundai Seoul (Yeouido), Hyundai Apgujeong, Hyundai Mun Coex, plus the broader Korean national network, with The Hyundai Seoul at Yeouido—opened in 2021—anchoring the brand's identity as the largest department store in Seoul. The Hyundai Seoul vocabulary spans the full Korean luxury department store gamut: women's and men's ready-to-wear floors carrying European luxury (Hermès, Chanel, Dior, Louis Vuitton, Gucci, Bottega Veneta) and Korean designer pipelines (Andersson Bell, Wooyoungmi, Recto, Ader Error); an exceptional beauty and perfume hall; an integrated food hall; a luxury watch and jewelry program; plus the broader luxury department store mix. The Yeouido flagship also operates an integrated indoor garden and the broader retail-as-experience programming. The Hyundai Seoul operates from its Yeouido flagship plus other Korean Hyundai locations and a robust e-commerce platform. The store's customer base—heavily skewed toward Seoul's middle-class to high-net-worth luxury customers—treats The Hyundai Seoul as one of the defining post-2021 Korean luxury department store anchors. For Seoul and broader Korean customers building a curated luxury wardrobe through the post-2021 era, The Hyundai Seoul has been one of the defining retail destinations alongside Galleria Apgujeong, Lotte Avenuel Jamsil, Shinsegae Gangnam, and the broader Korean luxury department store retail network.