Just One Eye

Just One Eye was founded in 2013 in Los Angeles by Paola Russo as a luxury concept store occupying a former Howard Hughes Corporation building at 915 N Sycamore Avenue in West Hollywood that became one of the defining post-2010 American luxury concept-store operations. The Just One Eye premise—that Los Angeles needed a luxury concept-store anchor that combined high-end European designer fashion, contemporary art programming, and the kind of architectural retail-as-installation discipline that 10 Corso Como Milan and Dover Street Market London occupied at the global luxury concept-store level—proved out commercially through the 2010s. The Just One Eye vocabulary built up around an exceptional luxury and avant-garde designer pipeline: The Row, Maison Margiela, Comme des Garçons, Junya Watanabe, Rick Owens, Boris Bidjan Saberi, Carol Christian Poell, Loewe, plus the broader European avant-garde and Italian luxury pipeline that anchors the post-2010 Los Angeles luxury concept-store conversation. The store also runs an exceptional contemporary art program with rotating installations by Damien Hirst, Ed Ruscha, Mark Grotjahn, and the broader Los Angeles and international contemporary art pipeline. Just One Eye operates from its West Hollywood Sycamore Avenue flagship with the broader Howard Hughes Corporation building functioning as both retail and exhibition space. The store's customer base—heavily skewed toward Los Angeles entertainment-industry, art-world, and design-aware professionals—treats Just One Eye as the editorial anchor for the LA luxury concept-store conversation. For Los Angeles customers building an avant-garde-and-contemporary-art-adjacent luxury wardrobe through the post-2013 era, Just One Eye has been one of the defining retail destinations alongside Maxfield, RTH, and the broader Los Angeles luxury concept-store network.