KICKZ

KICKZ was founded in 1993 in Munich by Igor Reutov as one of the original European basketball-and-sneaker boutiques, building its identity around the intersection of NBA-licensed basketball apparel, Nike Air Jordan retro releases, and the broader European basketball-culture conversation that emerged alongside the global growth of the NBA through the 1990s. The KICKZ premise—that Germany could be the editorial reference point for a European basketball-and-sneaker retail conversation that the broader European athletic retail ecosystem wasn't serving—proved out commercially through the 1990s and 2000s. The KICKZ vocabulary settled around an exceptional Air Jordan retro program, NBA-licensed basketball apparel from the Mitchell & Ness throwback program, Nike Sportswear and Adidas Originals basketball-adjacent silhouettes, and the broader American basketball-culture pipeline that anchors the brand's identity. The store also carries an expanding streetwear program—Stüssy, Carhartt WIP, and the broader American and European streetwear pipeline—that positions KICKZ as one of the post-2010 hybrid basketball-and-streetwear retail operations in Germany. KICKZ operates from its Munich flagship plus multiple German locations and a robust e-commerce platform that distributes across Europe. The brand's collaborations with Nike on Air Jordan retro releases and NBA-licensed apparel have anchored KICKZ's identity inside the European basketball-culture conversation. For Munich, German, and broader European basketball-and-sneaker customers building a curated NBA-adjacent wardrobe through the post-1995 era, KICKZ has been one of the defining retail destinations alongside the broader European sneaker retail network.