Loden Plankl

Loden Plankl was founded in 1830 in Vienna by Johann Plankl as an Austrian traditional tailoring and outerwear retailer specializing in the loden cloth and Trachten (traditional Austrian dress) categories that anchored the brand's identity across its 195-plus-year run. The store occupies its original Vienna location on Michaelerplatz across from the Hofburg Imperial Palace, with the historic building anchoring the brand's identity inside Vienna's broader Imperial-era retail architecture. The Loden Plankl vocabulary built up around the brand's signature loden coats, Trachten Lederhosen, Dirndl dresses, Janker jackets, and the broader Austrian traditional dress pipeline. The store also carries contemporary loden-cloth ready-to-wear that translates the traditional Austrian dress language into modern wardrobe pieces, with the broader Loden Plankl identity anchored in the intersection of Austrian Imperial-era retail heritage and modern Trachten-adjacent dress. Loden Plankl operates from its Michaelerplatz Vienna flagship plus a robust e-commerce platform. The store's customer base—heavily skewed toward Vienna's Austrian-cultural and luxury-aware professionals plus the broader international Trachten-curious tourist customer—treats Loden Plankl as the defining Vienna luxury retail anchor for Austrian traditional dress. For Vienna and broader Austrian customers building a Trachten-and-loden-anchored wardrobe through the post-1990 era, Loden Plankl has been one of the defining retail destinations.