Myer

Myer was founded in 1900 in Bendigo, Victoria, Australia by Sidney Myer as a small drapery store that evolved across the post-1950 era into Australia's defining mainstream department store operation. The brand operates 60+ locations across Australia including Melbourne (Bourke Street Mall flagship), Sydney (Pitt Street Mall), Brisbane, Adelaide, Perth, plus the broader Australian national network. The Myer vocabulary spans the full Australian mainstream department store gamut: women's and men's ready-to-wear floors carrying mid-luxury Australian and international brands; an exceptional beauty and perfume hall; an integrated home-and-furnishings program; plus the broader mainstream department store mix that distinguishes Myer from the higher-end David Jones operation and from peer-class Australian retail. The brand operates at mainstream-to-mid-luxury price points that anchor Australian department store retail. Myer operates 60+ Australian locations plus a robust e-commerce platform. The brand's customer base—heavily skewed toward Australian mainstream and middle-class customers—treats Myer as the defining mainstream Australian department store anchor. For Melbourne, Sydney, Brisbane, and broader Australian customers building a mid-luxury wardrobe through the post-1980 era, Myer has been one of the defining retail destinations alongside David Jones and the broader Australian mainstream department store retail network.