Section

Section is a Shanghai-based multi-brand boutique founded in the mid-2010s as one of the defining post-2015 Chinese curated streetwear retail operations, operating from retail space in Shanghai's Anfu Lu and Wukang Lu French Concession retail corridor that anchors the broader Shanghai design-aware retail conversation. The Section premise—that Shanghai's design-conscious millennials and Gen Z consumers wanted access to a curated selection of European, Japanese, and American designer-streetwear brands beyond what tier-one Chinese mall retail was carrying—proved out commercially through the late 2010s and led to the store's expansion into multiple Shanghai locations. The Section vocabulary built up around a tightly edited mix of European and Asian designer brands: Acne Studios, Sacai, Comme des Garçons Play, Maison Margiela, Aimé Leon Dore, Stüssy, Carhartt WIP, Auralee, plus the broader Japanese-meets-European designer-streetwear pipeline that anchors the post-2015 Shanghai curated retail conversation. The store also carries an expanding roster of Chinese designer labels—Sankuanz, Pronounce, Staffonly, Andersson Bell, plus the broader Chinese contemporary designer pipeline—that signals Section's positioning as a Chinese-first retailer rather than a Chinese-localized international boutique. Section operates from its Anfu Lu Shanghai flagship plus a smaller satellite location and a robust WeChat-and-Tmall-integrated digital commerce program that distributes across mainland China. The store's customer base—heavily skewed toward Shanghai's creative-class, design-industry-adjacent professionals, and the broader post-2015 Chinese design-conscious consumer—treats Section as one of the defining tier-one Chinese curated retail anchors. For Shanghai and broader Chinese tier-one customers building a designer-streetwear wardrobe through the post-2015 era, Section has been one of the defining retail destinations alongside LABELHOOD, ALTER, and the broader Shanghai curated retail network.