SNKRDUNK

SNKRDUNK was founded in 2018 in Tokyo by Yu Yamauchi as a Japanese sneaker resale marketplace that became one of the defining post-2018 Japanese sneaker secondary-market operations alongside the broader Japanese sneaker resale ecosystem. The SNKRDUNK premise—that Japanese sneaker resale could operate as an app-based curated marketplace with authentication, pricing transparency, and the kind of sneaker culture programming that the broader Japanese sneaker resale market wasn't delivering at scale—proved out commercially through the late 2010s and early 2020s. The SNKRDUNK inventory mix runs across the full sneaker resale pipeline plus the broader Japanese streetwear and luxury secondary market: Air Jordan retros across all colorways and silhouettes, Nike SB Dunk archive, Adidas Yeezy across all silhouettes, the Travis Scott Jordan collaboration archive, Japanese-exclusive Nike colorways, plus the broader Japanese vintage streetwear and luxury secondary market that anchors the broader Japanese sneaker culture conversation. SNKRDUNK operates as a digital-first platform with limited physical retail (showroom-and-authentication center in Tokyo), distributing across Japan and the broader Asia-Pacific customer network. The platform's customer base—heavily skewed toward Japanese sneaker collectors plus the broader Asia-Pacific Japanese-sneaker-curious customer—treats SNKRDUNK as one of the defining post-2018 Japanese sneaker resale operations alongside Mercari Japan, Yahoo Auctions Japan, and the broader Japanese sneaker secondary market. For Japanese and broader Asia-Pacific sneaker customers building a curated sneaker collection through the post-2018 era, SNKRDUNK has been one of the defining digital retail destinations.