Watches of Switzerland

Watches of Switzerland was founded in 1924 in London as a luxury Swiss watch retailer that evolved across the post-1950 era into one of the United Kingdom's defining luxury watch retail operations. The brand operates 200+ luxury watch retail locations across the United Kingdom (Mayfair, Knightsbridge, Selfridges, Harrods watch room concession), the United States (acquired Mayors Jewelers in 2017), Ireland, and the broader Anglo-American luxury watch retail network. The Watches of Switzerland vocabulary spans the full Swiss-and-international luxury watch retail conversation: Rolex (the brand is one of Rolex's primary global authorized dealer partners), Patek Philippe, Audemars Piguet, Omega, IWC, Tudor, Cartier, Vacheron Constantin, A. Lange & Söhne, plus the broader Swiss-and-German luxury watch pipeline. The brand's exceptional Rolex relationship anchors the broader Watches of Switzerland identity as one of the global Rolex authorized dealer reference points. Watches of Switzerland operates 200+ Anglo-American luxury watch locations plus a robust e-commerce platform. The brand's customer base—heavily skewed toward British and American luxury watch customers seeking authorized dealer-and-consignment infrastructure—treats Watches of Switzerland as one of the defining global Rolex-and-Swiss-luxury watch authorized dealer anchors. For British, American, and broader Anglo-American luxury watch customers building a curated luxury watch collection through the post-2000 era, Watches of Switzerland has been one of the defining retail destinations alongside the broader Anglo-American luxury watch retail network.