20 New Watches You Missed from Omega, Audemars Piguet, Seiko, Timex and More

Omega’s first watch based on a video game is also James Bond’s first chronograph in over 40 years, with this special take on the Diver 300M Chronograph 007 First Light featuring Bronze Gold PVD on the chronograph register and seconds hand, an engraved display caseback and a newly designed NATO strap with branded keepers.

Longines’ most adored vintage-revival dive watch lands closer than ever to the original with a new reference mirroring the 1959 debut. It has a faithful 42mm case with a no-date dial and an internal rotating bezel. The creamy yellow lume mimics the radium of that era. It comes with a Milanese steel mesh bracelet and a black perforated rubber pin buckle strap.

JLC’s fan-favorite Reverso ‘Or Deco’ from 2025 gets a more wearable update for 2026 with the ‘Solo Tempo’ version. While the watch keeps the pink gold case and matching Milanese bracelet, it ditches the small seconds complication in favor of a smaller 40.1mm x 24.4mm case.

Serica’s 35mm field watch is much more than a shrunken down version of its big brother. The 7505 introduces a new case and bezel design, new dial styles and a redesigned bracelet equipped with a new Safe-Lock clasp.

Christopher Ward fired a shot across the bow of the luxury watch industry with the Bel Canto, proving the British watchmaker can match high horology at an approachable price (as approachable as $5,000 can get). But the novel chiming-hour complication and laser-engraved guilloché dial look better than ever on the limited-edition Negroni reference. Inspired by the watch community’s unofficial cocktail, the dial’s plating shifts between deep red and warm orange hues in response to light. Only 300 pieces are available, and it comes on your choice between two steel bracelets and two leather straps.

Ressence updates its sportiest watch, featuring a unique GMT subdial, with two new dial colors. The lightweight, eye-catching Type 7 features a domed dial under a domed sapphire crystal filled with oil, creating the illusion of a curved, rotating dial. It now comes in black and green, with the titanium case available on a titanium bracelet or a matching rubber strap.

AP and Ambush founders Yoon and Verbal collaborate on this limited edition of the Royal Oak Concept Flying Tourbillon featuring an openworked aventurine dial, a 38.5mm titanium case and a new manually wound movement featuring a red anodized aluminum tourbillon cage.

Lange resurrects its rectangular dress watch for the first time in years with this limited edition of the Cabaret. The watch’s case is made of the brand’s proprietary Honeygold alloy, as is the dial, which has been black rhodium-coated for contrast. The polished Honeygold indices appear to be applied, but they’re actually part of the dial, standing in relief above portions of the dial that have been carved away. The dial features a big date at 12:00, a power reserve indicator at 5:00, a small seconds display at 7:00 and an exposed tourbillon at 6:00; a rarity for Lange. Why combine a small seconds with a tourbillon? Because this watch continues the legacy of the original Cabaret Tourbillon, which in 2008 was the first-ever tourbillon with a stop-second feature, allowing the wearer to perfectly sync their timekeeping. The watch is limited to just 50 pieces, with pricing available upon request.

Awake’s latest addition to its flagship Sơn Mài collection adds hand-turned guilloché to the mix, combining the technique with Vietnamese lacquer for the first time ever on a watch dial. The collection comes in three styles, each featuring a different color and pattern: the orange Alba, green Borealis and purple Sunset. The watches also introduce a new 38mm case along with a new handwritten logo for the brand that better reflects Awake’s approach to its handcrafted dials. Each of the three Sơn Mài Guilloché watches is a limited edition of 200 pieces, and all are priced at €3,180 (~$3,687).

Toward the beginning of the year, Timex relaunched a version of its Vega 1970s watch, which made an appearance on John Travolta’s writs in Quentin Tarantino’s perennial hit, Pulp Fiction. It was a smash hit. Now, the brand has dropped its first twist on that watch, which swaps the red color scheme for a blue one. But it also gets an extremely unique upgrade: the crackly, lightning-like blue pattern on the dial now has a lume treatment, meaning it glows in low light, adding another layer of character to an already character-rich timepiece.

Arken’s innovative dual-time titanium sports watch returns in a new shade dubbed “Sage Grey.” A desaturated version of classic British racing green, the color changes from gray to subtle green depending on the light. As always, the 200m-water-resistant watch is powered by a modified Miyota movement featuring a 12-hour GMT with dual AM/PM indicators and a pusher-activated date display.

The Monster series comprises Shinola’s signature dive watch across numerous models. It’s also among the brand’s best offerings, bar none. Now, three of those watches have been given some crucial upgrades that makes them even better than before. For starters, they have seen their cases shrunk down to a more manageable 39 millimeters (from 43 millimeters), yet they retain their automatic functionality, courtesy of a Swiss Sellita movement. But that’s not all, the Lake Michigan and Lake Ontario versions also have seen more vibrant color treatments and the dials are now elevated with faceted mother-of-pearl inserts.

The third generation of Atelier Wen’s flagship sports watch features better finishing on the case and bracelet and, more importantly, a new French-made automatic movement boasting unique aventurine lacquer decoration on its bridges.

Bremont expands its flagship Altitude Meteor collection with an automatic GMT. An iteration of the standard Altitude Meteor, it adds a small, arrow-tipped GMT hand indicating a two-tone 24-hour ring at the dial’s center. It comes in the collection’s standard 42mm titanium Trip-Tick case, but the internal rotating bezel features a world time track. It is available on a titanium Y-link bracelet, a rubber two-piece strap and a nylon NATO strap.

Seiko outfits its King Seiko Vanac integrated sports watch with a tuxedo-style dial in silver-white and “Seiko Blue” in honor of the brand’s 145th anniversary.

Breitling Revitalizes its 1980s sports watch collection with a series of small tweaks to make it sleeker and more wearable. The collection consists of three models: the B01 Chronograph 42, the B31 Automatic 40 and the Automatic 36. Each model comes in a range of dial colors and materials, including platinum, 18-karat red gold, mother-of-pearl, diamonds and two-tone. The launch also includes a new rubber strap that mimics the shape of the Chronomat’s signature Rouleaux bracelet.

Yema’s futuristic take on its retro ’60s-inspired dive watch boasts a full-lume dial, fully lumed bezel and even a lumed rubber strap.

Unimatic’s bare-bones, tough-as-nails Ultratool is a Modello Quattro built to take a beating, and now it comes in a 40mm Grade 2 titanium case. It is available in time-only, powered by a Seiko Caliber VH31A quartz, and a GMT with a date complication, powered by a Ronda Caliber 515.24D quartz. Both options come on a black two-piece nylon pin buckle strap with an orange core.

Casio releases a square-cased W-738H, the latest in a line of beloved tool watches. It keeps the same low $55 price tag, 100m of water resistance and, best of all, vibration alarm as its progenitors. However, the timepiece’s new look brings streetwear appeal to the tactical range.

Dryden’s 1960s-inspired chronograph collection expands with three new options. First, there is a panda dial with orange detailing, available with a steel case and bracelet or a black PVD coating. Then, there is a light blue dial with white subdials and a steel bezel. The chronograph runs on a Seiko Caliber VK63 meca-quartz movement.