Streetwear
Erigo
Founded in Depok in 2011 by Medan-born Muhammad Sadad, Erigo started as a home-based experiment with batik and ikat-printed casualwear before pivoting into the unisex streetwear formula that turned it into one of Indonesia's largest online fashion sellers. A 2016 Shopee partnership unlocked national reach and exports to Singapore, Malaysia, the Philippines and Thailand, and the brand's globally-pitched sub-label Erigo X debuted at New York Fashion Week in 2021, returning for SS23. With a sprawling product line of basics, outerwear and travelwear and frequent appearances at Indonesia's largest livestream commerce events, Erigo is the mass-market face of contemporary Indonesian streetwear.
Timeline4
2011—2023·12 yrs
- 2011
Erigo founded in Bandung
Muhammad Sadad founds Erigo in Bandung, building Indonesia's most scalable streetwear brand around influencer marketing.
- 2021
New York Fashion Week debut
Erigo becomes the first Indonesian streetwear brand to show at New York Fashion Week, signalling national pride.
- 2022
Tokopedia partnership
Erigo deepens partnership with Indonesian e-commerce giant Tokopedia, becoming a flagship national fashion brand.
- 2023
Times Square billboard campaign
Erigo launches a Times Square billboard campaign, reinforcing its narrative as Indonesia's global fashion ambassador.
