Heritage Streetwear
FARM Rio
Born in 1997 from a 40-square-foot Rio market stall run by Kátia Barros and Marcello Bastos, FARM Rio has become Brazil's most recognisable fashion export. The brand's signature is a maximalist, joyful aesthetic of bold tropical prints and breezy silhouettes that celebrate Rio de Janeiro's cultural heritage. After expanding internationally in 2019 with flagship stores in New York and Los Angeles, FARM Rio now operates more than 100 stores worldwide and is stocked at Liberty London, Le Bon Marché and Galeries Lafayette — all without ever showing at a traditional fashion week.
Where to Buy 2
Retailer list compiled from public information; actual availability may vary.
Timeline5
1997—2021·24 yrs
- 1997
Founded at Rio's Hippie Fair
Kátia Barros and Marcello Bastos start FARM as a single stall at Babilônia Feira Hype in Rio de Janeiro.
- 2000
First store in Ipanema
FARM opens its first brick-and-mortar boutique in Rio's Ipanema neighborhood.
- 2016
Joins Soma Grupo
FARM becomes part of Brazilian fashion conglomerate Grupo Soma, accelerating expansion.
- 2018
Launches FARM Rio internationally
The brand rebrands its export business as FARM Rio, opening US e-commerce and wholesale at Anthropologie.
- 2021
First US flagship in NYC
FARM Rio opens its debut US flagship on SoHo's Wooster Street.
