Heritage Streetwear
Osklen
Founded in 1989 by physician-turned-designer Oskar Metsavaht, Osklen began with a single technical fleece jacket made for the first Brazilian expedition to Aconcagua and evolved into Brazil's pioneering 'New Luxury' lifestyle house. Headquartered in Rio de Janeiro, the brand fuses athletic functionality with carioca ease and has become a research hub for sustainable fabrics — pioneering organic cotton, fish-leather and recycled-PET textiles long before they became industry standard. Today Osklen operates dozens of stores across Brazil and abroad, and Metsavaht remains a UNESCO ambassador for sustainable luxury.
Where to Buy 2
Retailer list compiled from public information; actual availability may vary.
Timeline6
1989—2020·31 yrs
- 1989
Osklen Founded in Búzios
Physician and outdoorsman Oskar Metsavaht launches Osklen with a technical fleece jacket, born from his Aconcagua expedition.
- 1993
Ipanema Flagship Opens
Osklen opens its flagship in Rio's Ipanema district, defining a Brazilian beach-luxury aesthetic.
- 2000
São Paulo Fashion Week
The brand debuts on São Paulo Fashion Week and becomes a fixture of contemporary Brazilian luxury sportswear.
- 2010
e-Fabrics Sustainability Programme
Osklen launches the e-Fabrics programme, mapping sustainable materials across organic cotton, fish leather and recycled fibres.
- 2012
Acquisition by Alpargatas
Brazilian conglomerate Alpargatas acquires a majority stake, fuelling international expansion.
- 2020
Global Sustainability Recognition
Metsavaht is appointed UNESCO Goodwill Ambassador, further positioning Osklen as a sustainability-led Brazilian brand.
