High Fashion Streetwear
Fear of God
Country
United States
Founded
2013
Founder
Jerry Lorenzo
Brand Story
Jerry Lorenzo's Los Angeles house translates American sportswear into oversized, monastic silhouettes. The Essentials line democratized the brand language.
Timeline
- 2013
Founded by Jerry Lorenzo in Los Angeles
Self-taught designer Jerry Lorenzo launches Fear of God after a career start in event production.
- 2015
Justin Bieber Purpose tour wardrobe
Lorenzo styles Bieber's Purpose World Tour in Fear of God — distressed flannels, oversized tees define mid-2010s style.
- 2018
Essentials sub-line launches
Mass-tier line Essentials makes Fear of God's aesthetic accessible at $90 hoodie price points.
- 2018
Nike collaboration
FOG × Nike Air Skylon 2 and Air Fear of God models redefine the basketball-fashion sneaker.
- 2023
Adidas partnership
Jerry Lorenzo becomes the creative head of the FOG Athletics × Adidas collaboration.
