High Fashion Streetwear·
Fear of God Essentials Raises Pricing Across Spring Line
Jerry Lorenzo's accessible line bumps prices 15-25% — wholesale partners react.
Related brand: Fear of God
Essentials, Fear of God's mass-tier diffusion line, has rolled out a notable price increase for SS26 inventory. Hoodies that retailed at $90 will now sit around $115. Lorenzo cited 'material upgrades' in a brief Instagram post.
Distribution partners SSENSE, PacSun, and END. have begun adjusting their own pricing accordingly.
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