Jaywalking

Jaywalking was launched in Mumbai in 2019 by artist-designer-rapper Jay Jajal, who grew up in a family of garment makers - pattern cutter father, textile-working mother, womenswear-designer sister - and built his label around deconstruction, juxtaposition and the visual language of his own paintings. The line spans gender-fluid ready-to-wear plus custom pieces, often hand-finished by Mumbai pattern cutters and produced in tight limited drops with bold prints and statement silhouettes. Worn by Ranveer Singh among other Indian celebrities and covered by The Lord and homegrown press, Jaywalking is positioned as one of Mumbai's most genuinely artist-led streetwear voices.