
High Fashion Streetwear
Jennifer Fisher
Jennifer Fisher was founded in 2007 in New York by American designer Jennifer Fisher as a contemporary luxury jewellery brand specifically focused on what Fisher described as 'a deliberately-American-and-contemporary-anchored bold-jewellery vocabulary anchored to sculptural-large-scale silver-and-gold construction.' The brand has been one of the defining post-2007 NYC-anchored contemporary-luxury-jewellery brands.
The Jennifer Fisher vocabulary settled around several specific products: hand-cast sterling-silver and recycled-gold hoop earrings (the brand's defining product category since 2007 — the iconic Jennifer Fisher Lilly, Samira, Lola, and Jamma hoops have been the brand's anchoring products), heavyweight silver-and-gold chain necklaces, the brand's iconic ID-bracelet programme, deliberately-sculptural large-scale silver-and-gold rings, and a colour palette anchored to polished sterling-silver, recycled-gold, and the brand's recurring use of brushed-and-oxidised silver finishes. Production is primarily American at the brand's New York jewellery workshop.
The brand is independent and held by Fisher. Jennifer Fisher operates flagship retail in New York (the brand's home flagship) plus international wholesale through Net-a-Porter, MATCHES, Mytheresa, Bergdorf Goodman, Saks Fifth Avenue, the Webster, the major US-and-European luxury department stores, and a curated set of contemporary-luxury-jewellery specialty retailers globally. The brand has been one of the most quietly successful post-2007 American-anchored 'sculptural-luxury-jewellery' brands, with the deliberately-large-scale-American-aesthetic positioning specifically anchoring the brand inside the contemporary 'bold-jewellery-luxury' conversation that has been continuously rewritten since 2010.
Timeline4
2005—2022·17 yrs
- 2005
Jennifer Fisher Jewelry launched
Former stylist Jennifer Fisher founds her jewellery line after designing a name necklace for her newborn son.
- 2010
Celebrity stylist adoption
The brand becomes an Hollywood stylist favourite, worn by Jennifer Aniston, Khloé Kardashian and Halle Berry.
- 2018
JF Kitchen launches
Fisher diversifies into culinary with JF Kitchen, a line of seasoned salts, extending her brand beyond jewellery.
- 2022
Bergdorf Goodman shop-in-shop
Jennifer Fisher opens a shop-in-shop at Bergdorf Goodman, cementing her transition from indie to luxury jeweller.





