High Fashion Streetwear
Johanna Ortiz
Cali-born designer Johanna Ortiz founded her label in 2003 as a small resort and swimwear collection inspired by the natural beauty of her Colombian homeland and her belief in women's collective power. Today the global luxury house spans ready-to-wear, resort, accessories and home, with 90% of pieces ethically made in its Cali atelier by a team of more than 450, 78% of them women. The label's Escuela Johanna Ortiz trains seamstresses from vulnerable communities, and the brand's signature romantic, off-shoulder silhouettes are stocked worldwide from Bergdorf Goodman to Le Bon Marché.
Where to Buy 2
Retailer list compiled from public information; actual availability may vary.
Timeline5
2003—2022·19 yrs
- 2003
Atelier opens in Cali
Johanna Ortiz launches her eponymous label in Cali, Colombia, channelling Latin American sensuality through ruffled silhouettes.
- 2014
International breakthrough
The 'Boho Chic' off-shoulder dress goes viral after being worn by Beyoncé and Sofia Vergara, propelling the brand into US department stores.
- 2017
H&M collaboration
Ortiz designs a tropical resort capsule for H&M, becoming the first Colombian designer to collaborate with the Swedish retailer.
- 2019
CFDA International Award nominee
The brand is nominated for the CFDA International Women's Designer of the Year, validating its global ascent.
- 2022
Vogue World feature
Johanna Ortiz is showcased at Vogue World in New York, with sustainable artisanal production at the heart of the narrative.
