Pronounced 'misbehave', Poland's most internationally visible streetwear label began as a bedroom project in Krakow when Natalia Maczek—then a law student in Jagiellonian University—started printing graphic tees inspired by post-Soviet rave culture and Eastern Bloc nostalgia. The 2015 Paris showroom debut and a sweatshirt sent to Rihanna detonated the brand into Vogue editorials and roughly 90 global stockists. Today co-led with partner Tomasz Wirski, MISBHV translates Warsaw nightlife, 90s techno and brutalist apartment-block geometry into logo knitwear, leather and sharp tailoring.
Timeline4
2014—2023·9 yrs
- 2014
Natalia Maczek founds MISBHV in Warsaw
MISBHV (short for 'misbehave') launched as a Polish streetwear label drawing from rave, post-Soviet and youth culture.
- 2017
Paris Fashion Week debut
MISBHV staged its first Paris show, becoming one of the first major Eastern European streetwear voices on the international calendar.
- 2019
Worn by Bella Hadid, Kim Kardashian
Pieces appeared on Bella Hadid, Kim Kardashian and other celebrities, cementing the label's status in global streetwear.
- 2023
Standalone Paris flagship
MISBHV opened its first standalone retail space in Paris's Marais district.
