P.E Nation

Sydney-based athleisure label launched by Pip Edwards (ex-Sass & Bide, Ksubi) and Claire Tregoning (ex-General Pants) in 2016, P.E Nation hit a nerve at the exact moment activewear collided with luxury streetwear. The aesthetic—racing stripes, retro logos, varsity references—pulled equally from Aussie surf culture and 80s sportswear catalogues. The brand sold out its first collection in hours, expanded into menswear, and now sits in Net-a-Porter and Selfridges as the Australian face of post-Y2K performance dressing.