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The Reformation, also known as the Protestant Reformation or the European Reformation, was a major theological movement in Western Christianity in 16th-century Europe that posed a religious and political challenge to the papacy and the authority of the Catholic Church hierarchy. Towards the end of the Renaissance, the Reformation marked the beginning of Protestantism. It is considered one of the events that signified the end of the Middle Ages and the beginning of the early modern period in Europe. The Reformation is usually dated from Martin Luther's publication of the Ninety-five Theses in 1517, which gave birth to Lutheranism. Prior to Martin Luther and other Protestant Reformers, there were earlier reform movements within Western Christianity. The end of the Reformation era is disputed among modern scholars.

Flagship Stores3

Los Angeles
8000 Melrose Avenue, Los Angeles, CA 90046, USA
New York
23 Howard Street, New York, NY 10013, USA
London
186 Westbourne Grove, London W11 2RH, United Kingdom

Where to Buy 3

Retailer list compiled from public information; actual availability may vary.

Timeline6

  1. 2009

    Reformation founded

    Yael Aflalo opens a single vintage resale shop on Los Angeles' Sunset Boulevard.

  2. 2013

    In-house manufacturing

    Reformation opens its own LA factory, vertically integrating design and sustainable production.

  3. 2015

    RefScale launched

    The brand publishes RefScale, an environmental footprint tracker per garment.

  4. 2019

    Permira investment

    Private equity firm Permira takes a majority stake in Reformation to fund global expansion.

  5. 2020

    Hali Borenstein CEO

    Hali Borenstein becomes CEO after Aflalo steps down, steering Reformation through its growth phase.

  6. 2024

    Climate Positive goal

    Reformation reiterates its 2025 Climate Positive target across operations and supply chain.

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