
High Fashion Streetwear
Roksanda
Roksanda was founded in 2005 in London by Roksanda Ilinčić, a Serbian-born designer who trained at Belgrade's University of Arts and Central Saint Martins. The brand's premise from the first collection was architectural: build women's evening and ready-to-wear silhouettes that read as wearable sculpture, with bold colour-blocking, voluminous proportions, and a deliberate refusal of typical evening-wear softness.
The Roksanda vocabulary settled around several signatures: colour-blocked silk and crepe gowns, deconstructed evening jackets, the iconic Sade Cape Dress (worn by Michelle Obama at the 2014 State Dinner), bow-detailed silhouettes, and a colour palette borrowed from Bauhaus painting and Yves Klein sculpture. The brand has dressed Cate Blanchett, Kate Middleton, the Duchess of Cambridge, and Tilda Swinton.
Roksanda has shown at London Fashion Week since 2008 and operates a flagship store in London (Mount Street, Mayfair) plus a Mayfair-adjacent showroom. The brand remains independent and held by Ilinčić with strategic investors. Production is split between the UK and Italy. Few young European designers have so completely built a brand around architectural sculpture-as-clothing — and few have positioned themselves so firmly at the intersection of luxury evening wear and museum-quality design.
Timeline3
2005—2014·9 yrs
- 2005
Roksanda founded
Roksanda Ilinčić founds her namesake label in London, known from the start for color-blocked womenswear.
- 2014
Mayfair flagship opens
Roksanda opens her first flagship boutique in London's Mayfair district, designed by David Adjaye.
- 2014
Worn by the Duchess of Cambridge
The Duchess of Cambridge wears Roksanda on her tour of Australia and New Zealand, raising the brand's profile.





