High Fashion Streetwear
Theory
A theory is, in general, any hypothesis or set of ideas about something, formed in any number of ways through any sort of reasoning for any sort of reason. When applied to intellectual or academic situations, it is considered a systematic and rational form of abstract thinking about a phenomenon, or the conclusions derived from such thinking. It involves contemplative and logical reasoning, often supported by processes such as observation, experimentation, and research. Theories can be scientific, falling within the realm of empirical and testable knowledge, or they may belong to non-scientific disciplines, such as art or philosophy. In some cases, theories may exist independently of any formal discipline.
Flagship Stores2
Where to Buy 2
Retailer list compiled from public information; actual availability may vary.
Timeline4
1997—2018·21 yrs
- 1997
Theory founded in New York
Andrew Rosen and Elie Tahari co-found Theory, focusing on modern career wear.
- 2003
Link Theory Japan IPO
Theory's Japanese operations go public on the Tokyo Stock Exchange.
- 2009
Fast Retailing acquires Theory
Fast Retailing (Uniqlo parent) acquires Theory for approximately $370M.
- 2018
Good Wool campaign
Theory launches its signature Good Wool tailoring initiative.
