Massimo Osti
Nationality
Italy
Born
1944
Brands
4
Born in Baricella, Bologna in 1944, Massimo Osti trained as a graphic designer before pivoting into clothing in the early 1970s. He founded Chester Perry in 1971 (renamed C.P. Company in 1978), pioneering garment-dyeing, screen printing and decoupage techniques drawn from military, workwear and sportswear archives. In 1982 he launched Stone Island as a sister label, debuting with a revolutionary reversible truck-tarp fabric and the iconic compass patch. Across three decades he also created Boneville and Left Hand, and his research-driven approach effectively defined Italian sportswear. Osti died in 2005; his archives continue to inspire labels from Supreme to NikeLab.
