Factory 54

Factory 54 has grown from a single 1988 store under Ifat Irani into Israel's defining premium multi-brand chain, now part of Ironi Corp which is the country's exclusive distributor for over 100 international houses. The Tel Aviv Port flagship anchors a network of mono and multi-brand locations that together carry Saint Laurent, Dolce & Gabbana, Hugo Boss, Polo Ralph Lauren, Tommy Hilfiger, Michael Kors, Emporio Armani and Diesel. When SKIMS chose to enter Israel in 2025, Factory 54 was the partner it chose, an example of how the chain still works as the local doorway for global brands that do not run their own retail in Tel Aviv.