Voo Store

Voo Store was founded in 2010 in Berlin by Yasin Müjdeci as a multi-brand boutique-and-café in Kreuzberg's Oranienstraße that became one of the defining post-2010 European select shops anchoring the broader Berlin design and streetwear retail conversation. The Voo Store premise—that Berlin could be the editorial reference point for a globally-relevant menswear and womenswear curatorial operation—proved out commercially through the 2010s and led to the store's expansion into a larger Oranienstraße flagship with integrated café programming. The Voo Store vocabulary built up around a tightly edited European, Japanese, and American designer mix: Maison Margiela, Comme des Garçons, JW Anderson, Sacai, Auralee, Lemaire, Acne Studios, Junya Watanabe MAN, Stüssy, Carhartt WIP, Norse Projects, Engineered Garments, Margaret Howell MHL, plus the broader Berlin-and-European designer pipeline that anchors the post-2010 European select-shop conversation. The store's seasonal lookbooks, in-store programming, and the integrated Companion Coffee café have positioned Voo Store as one of the defining curatorial multi-brand operations in continental Europe. Voo Store operates from its Oranienstraße Kreuzberg flagship plus a robust e-commerce platform that distributes across Europe. The store's customer base—heavily skewed toward Berlin design-and-creative-industry professionals—treats Voo as the curatorial reference point for the post-Colette European retail conversation, sitting alongside Norse Store in Copenhagen, The Broken Arm in Paris, and Tres Bien in Malmö as the defining post-2010 European multi-brand boutiques.