Workshop

Workshop is a New Zealand-based contemporary fashion retail chain founded in 1986 in Wellington by Helen Cherry and Chris Cherry as one of the defining post-1990 New Zealand contemporary fashion operations. The brand operates flagship locations across Wellington (Cuba Street), Auckland (Britomart, Newmarket), and the broader New Zealand national network. The Workshop vocabulary built up around the in-house Workshop designer label collections that draw on Australasian contemporary fashion conventions, paired with a curated selection of international brands. The brand operates the broader Workshop sub-banner network including Workshop Denim that anchors the brand's broader New Zealand contemporary fashion identity. Workshop operates multiple New Zealand locations plus a robust e-commerce platform that distributes across New Zealand, Australia, and the broader Asia-Pacific customer network. The brand's customer base—heavily skewed toward New Zealand millennial and Gen X contemporary fashion customers—treats Workshop as one of the defining post-1990 New Zealand homegrown contemporary fashion brand-and-retail anchors. For Wellington, Auckland, and broader New Zealand customers building a contemporary fashion wardrobe through the post-1990 era, Workshop has been one of the defining retail destinations alongside Good as Gold and the broader New Zealand contemporary fashion retail network.