Misci

Misci was founded in 2018 by Mato Grosso-born designer Airon Martin, who began his creative career in furniture before turning to fashion. The name draws from miscigenação — the union of Brazil's many races and cultures — and the São Paulo-based house designs clothing, accessories and furniture that translate that idea into restrained, regionally grounded silhouettes. Misci debuted at São Paulo Fashion Week in 2020 and has since dressed First Lady Rosângela Lula da Silva, Environment Minister Marina Silva, Oprah Winfrey and Rosalía, becoming a leading voice in a new generation of Brazilian luxury.