Assemble by Réel

Assemble by Réel is a Shanghai-based curated boutique operating from retail space within the Réel Department Store luxury floor that anchors the broader Shanghai luxury retail conversation. The Assemble by Réel premise—that Shanghai needed a curated multi-brand boutique anchor within the broader Réel Department Store luxury infrastructure—proved out commercially through the late 2010s. The Assemble by Réel vocabulary built up around a tightly edited mix of European designer, Chinese designer, and contemporary luxury brands: Maison Margiela, Acne Studios, Sacai, Loewe, plus the broader European luxury and avant-garde pipeline alongside Chinese designer brands like Sankuanz, Pronounce, and the broader Chinese contemporary designer pipeline. The store's curatorial discipline operates inside the broader Réel Department Store luxury infrastructure as a curated sub-floor anchor. Assemble by Réel operates from its Réel Department Store Shanghai location as part of the broader Réel luxury retail infrastructure. The store's customer base—heavily skewed toward Shanghai's banking, professional-services, and high-net-worth luxury customers—treats Assemble by Réel as one of the defining post-2015 Shanghai curated luxury retail anchors. For Shanghai customers building a curated luxury wardrobe through the post-2015 era, Assemble by Réel has been one of the defining retail destinations alongside the broader Réel Department Store and the broader Shanghai luxury retail network.